Mehmood Habib, Jeddah based retail savant extraordinaire, has been traversing the country for the last 25 years, and invigorating the weaving traditions of Pakistan. He now transcends his textile journey to an artistic form of luxe, festive wear. Bringing forth relentlessly the creative and aesthetic ideas, his team – a consortium of artisans with extraordinary skills – weave the best of Pakistani textiles translating his designs with skill and techniques to create a diverse and timeless grand assemblage of heritage clothes with the ting of modernity. Mehmood, successfully operates at the intersection of art, craft and design, and the idea is to not only give every piece a sense of uniqueness but with the well-versed team at Reign, has curated each piece with precision and abundance of fabric, than the usual!